Houston-based designer brand expands into direct sales

Houston-based designer Elaine Turner is expanding her luxury lifestyle brand into the direct sales market amid a shifting retail landscape.

Elaine Turner Elite is the company’s new national network of independent stylists. The stylists sell Elaine Turner’s exclusive apparel, handbags, shoes and jewelry via one-on-one personal styling sessions, in-home trunk shows and special events.

The company has spent 12 months testing a strategy across retail stores, e-commerce and direct sales. In May,…

Houston-based designer brand expands into direct sales syndicated post

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