Amazon will deliver Whole Foods meals, lower prices for private-label brands, researcher predicts

The integration of Amazon.com Inc. and Whole Foods Market Inc. will not be easy at the outset.

That is the evaluation of Erik Thoresen, a principal at Technomic, a high-profile food industry research firm. Click here to read Technomic’s June 30 report about Amazon’s $13.7 billion bid to buy Austin-based Whole Foods.

Thoresen talks of the “colliding missions” of the two companies. Amazon’s (Nasdaq: AMZN) mission has been to “build a place where people can come to find and discover anything they…

Amazon will deliver Whole Foods meals, lower prices for private-label brands, researcher predicts syndicated post

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