What a drag: How United turned a $1,000 inconvenience into a hundreds-of-millions crisis

Update: All passengers on United Express Flight 3411 from Chicago to Louisville, Kentucky, April 9 will receive a refund, according to reports April 12.

A passenger being dragged screaming and bleeding from a plane, nosediving stock prices and an underwhelming initial apology by the CEO of United Airlines have added up to a PR nightmare and then some for the carrier whose slogan is “Fly the Friendly Skies.”

Click through the slideshow to see how mergers have driven the consolidation of the…

What a drag: How United turned a $1,000 inconvenience into a hundreds-of-millions crisis syndicated post

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